Strategies for Reforming Government Image in Public Relations Department in Crises
(An Analytical Study of discourese of Coronavirus Crisis Cell in Iraq)
Abstract
Public relations department proves that it is an effective communication and administrative function through its original and effective tools in facing current challenges of organization and society, regardless of activities which associated with. As it can solve problems and crisis situations, and enhance reputation of government or organization and its products or services in crisis situations, then work of public relations strategies department is absolute and obligatory to face damage caused to the government and may be very dangerous unless there is a correct management in dealing with crises.
The importance of the study comes from the fact that it helps public relations practitioners in determining the most appropriate and best strategy that government or organization should adopt, and formulating a discreet media and journalist discourse, based on a comprehensive research of surrounding environment, Keep in mind cultural differences, ideologies, customs and traditions to whom discourse is addressed, To ensure the process of the crisis communication message In its effective form without being an obstacle, otherwise message will turn into a tone that harms and does not benefit organization.
Image repair strategies in public relations support governments to respond appropriately in a crisis situation, if this is done with right scientific foundations, good communication during a crisis has potential to improve idea and stop negative reactions toward government.
Good communication during a crisis can only be useful, able to support positive reactions, and stop negative reactions of the public, and thus communication process becomes of the utmost necessity, the main purpose of which is to build a strategy for reforming the government's image.
And due to these considerations, purpose of this research paper is: presenting concept of image reform strategies in public relations department and its primary role in image reform in crises, analysis and evaluation public relations work, and how to manage of Corona crisis situation and measures taken in this regard and their impact on final results of government work.
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