Establishing codified Standards for the Work of Fashion Models within the Kingdom of Saudi Arabia in light of Societal Controls in Accordance with Vision 2030

Abstract

The fashion industry in Saudi Arabia is witnessing a major transformation driven by Vision 2030, which aims to diversify the economy and create new opportunities for growth. This industry has grown rapidly as it has become a significant contributor to the Kingdom’s gross domestic product. The fashion industry in Saudi Arabia is witnessing an exceptional renaissance in line with Vision 2030, as it combines Preserving cultural heritage and innovation, the Kingdom is moving towards a prosperous future in the field of fashion, becoming a regional and global center for this industry.

The research aims to  

1- Determine the types of fashion shows in the Kingdom of Saudi Arabia.

2- Identifying fashion events held in the Kingdom of Saudi Arabia in accordance with the objectives of the Saudi Fashion Authority.

3- Highlighting the societal obstacles facing fashion models in the Kingdom of Saudi Arabia.

The search found:

1- There are statistically significant differences between the average scores of the sample members regarding the importance of Saudi fashion shows “locally and globally” according to the variables of the study.

2- There are statistically significant differences between the average scores of the sample members in the physical, personal and professional specifications of the Saudi fashion model according to the variables of the study.

The research recommended :

1- Setting standards for holding fashion shows in the Kingdom of Saudi Arabia that are compatible with the nature of the societal environment in accordance with global trends.

2- The Ministry of Industry and Trade’s interest in fashion promotional shows because of the economic returns this industry generates contributes to achieving growth and prosperity for the country.