Integrating Musical Notation Symbols with the Landmarks of AlUla to Create Contemporary Stage Costume Designs that Enhance Cultural Identity

Abstract

This study aims to integrate musical notation symbols with the landmarks of the AlUla region in order to create contemporary stage costume designs that enhance Saudi cultural identity. The study adopted both the descriptiveanalytical and quasiexperimental approaches through the development of nine proposed designs and the assessment of their acceptance levels among specialists and consumers using standardized questionnaires.The findings revealed a high level of acceptance among the specialists, with Design No. 2 ranking first with a quality coefficient of 95%, followed by Design No. 6 with a quality coefficient of 93.2%, and Design No. 1 with a quality coefficient of 92.2%.Similarly, the consumers’ evaluations demonstrated a high level of acceptance for the proposed designs. Design No. 2 ranked first with a quality coefficient of 98.6%, followed by Design No. 1 with 97.6%, and Design No. 8 with 95.8%. Design No. 6 and Design No. 9 subsequently ranked among the top five designs from the consumers’ perspective.The study concluded that employing the landmarks of AlUla alongside musical notation symbols represents an innovative approach to designing contemporary stage costumes that combine authenticity with modernity while reinforcing the presence of Saudi cultural identity.