Digital Media and its Role in Enhancing Awareness of the Trend Phenomenon
(Podcasts as a model)
Keywords:
Digital media, trend, Podcasts
Abstract
This study aimed to examine the role of digital media, represented by podcasts, in enhancing awareness of the trend phenomenon among female students at the University of Jeddah, considering the increasing prevalence of trending topics on social media platforms and their influence on values, behavior, language, and patterns of digital interaction. The study adopted the descriptive-analytical approach and used an electronic questionnaire as the main tool for data collection from a sample of 51 female students at the University of Jeddah. The questionnaire consisted of two main dimensions: the first addressed students’ awareness of the trend phenomenon and its cultural, social, and media-related effects, while the second examined the role of podcasts in raising awareness of digital issues and promoting a critical understanding of trends. The results showed that the students’ level of awareness of the trend phenomenon was moderate, with a mean score of 3.47 and a relative weight of 69.37%. The findings also revealed a high level of awareness of some negative effects of trends, particularly those related to their influence on social values, habits, behaviors, language, and young people’s modes of expression. In addition, the results indicated a high level of awareness among students regarding the importance of verifying information and adhering to ethical, religious, and societal standards before interacting with trends. However, their possession of clear strategies for verifying the validity of trends was found to be moderate. Regarding the second dimension, students’ attitudes toward the role of podcasts in awareness-raising were high, with a mean score of 4.28 and a relative weight of 85.59%. The students perceived podcasts as providing deeper analysis of digital issues compared with fast-paced content.
References
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2. جمعة، شيماء عز الدين زكي. (2025). العوامل المؤثرة في فاعلية الاتجاهات الرائجة (الترند) عبر مواقع التواصل الاجتماعي في مصر: دراسة ميدانية. مجلة البحوث الإعلامية، 74 (2)، 743–844. https://doi.org/10.21608/jsb.2025.358291.1883
3. السمدوني، إبراهيم بن عبد الرافع مصطفى، وعابدين، مجدي محمد مدني. (2023). ظاهرة الترند وانعكاساتها على البناء الثقافي لطلاب الجامعات المصرية. مجلة التربية، 2023 (200، عدد خاص، ج. 4)، 521–565. https://doi.org/10.21608/jsrep.2023.411894
4. الشيخ، رشا محمد عاطف. (2023). تأثير الاستماع للمدونات الصوتية الرقمية على السلوك الاتصالي للشباب المصري في التفاعل مع الإذاعة التقليدية وعبر الإنترنت: البودكاست نموذجًا. المجلة العلمية لبحوث الإذاعة والتلفزيون، 2023 (26، ج. 1)، 37–100. https://doi.org/10.21608/ejsrt.2023.334072
5. عبد المطلب، إيمان سيد علي. (2025). تعرض الشباب لبرامج البودكاست على مواقع التواصل الاجتماعي وعلاقته بتنمية المهارات الحياتية لديهم: دراسة تطبيقية. *مجلة بحوث الاتصال الرقمي، 1 (4)، 154–263.
6. لطيف، أنس فاضل. (2025). التحديات التي تواجه البودكاست المرئي كمنافس جديد للإذاعة والتلفزيون التقليدية: دراسة ميدانية. مجلة دراسات وبحوث إعلامية، 5*(20). https://msar.edu.iq/index.php/msar/article/view/213
7. هريدي، نهى عادل محمد. (2022). هوس وإدمان الشباب الجامعي لتطبيق تيك توك: نموذج مقترح لدراسة الاستخدام المفرط لمواقع التواصل الاجتماعي. *المجلة المصرية لبحوث الإعلام، 2022 (80)، 1385–1419. https://doi.org/10.21608/ejsc.2022.267308
8. نصيرات، زياد تيسير إبراهيم، والقاضي، محمد فاروق حتمل، والغرايبة، عامر فتحي. (2024). التأثيرات الاتصالية لدى الشباب الأردني لتفاعله مع التقنيات الرقمية الصوتية: البودكاست أنموذجًا. المجلة العلمية لدراسات الإعلام الرقمي والرأي العام، 2 (1)، 281–356. https://doi.org/10.21608/dmpos.2024.289574.1012
9. النفيعي، إيمان بنت حسين حاسن، والغامدي، وفاء بنت أحمد عياض. (2023). انعكاسات استخدام موقع التيك توك على الهوية اللغوية العربية لدى الشباب من وجهة نظر أعضاء هيئة التدريس ومعاونيهم بجامعة أم القرى. مجلة شباب الباحثين في العلوم التربوية لكلية التربية جامعة سوهاج، 18 (18)، 301–343. https://doi.org/10.21608/jyse.2023.322772
10. عثمان، غادة، وضيف الله، رانيا. (2025). دور البودكاست في تشكيل معارف واتجاهات طلاب الجامعات في دولة الإمارات العربية المتحدة: من منظور الاعتماد على وسائل الإعلام. *مجلة البحوث الإعلامية، 74 (3)، 1501–1550. https://doi.org/10.21608/jsb.2025.356500.1882
11. Al-Hafdi, F. S., & Alhalafawy, W. S. (2026). Learning analytics for reducing student dropout in digital video platforms. PeerJ Computer Science, 12, e3532. https://doi.org/10.7717/peerj-cs.3532
12. AL-Sobahi, M. A., Al-Hafdi, F. S., & Alhalafawy, W. S. (2026). Experience of Continuous Education Students with Telegram Application as a Supportive Learning Environment: A Narrative Study. International Journal of Education in Mathematics, Science and Technology, 1027-1047. https://doi.org/10.46328/ijemst.7958
13. Alharbi, T. S., Al-Hafdi, F. S., & Alhalafawy, W. S. (2025). Exploring the Framework for Intelligent Operations (FiOps) for Teachers in the Era of Generative AI (GenAI). International Journal of Learning, Teaching and Educational Research, 24(8), 942-964. https://doi.org/10.26803/ijlter.24.8.42
14. Alsayed, W. O., Al-Hafdi, F. S., & Alhalafawy, W. S. (2024). Chatbots in Education. In S. Papadakis & M. Kalogiannakis (Eds.), Empowering STEM Educators With Digital Tools (1 ed., pp. 137-154). IGI Global Scientific Publishing, Hershey, USA. https://doi.org/10.4018/979-8-3693-9806-7.ch006
15. Alsulami, M. R., Al-Hafdi, F. S., & Alhalafawy, W. S. (2025). The Potential of Generative AI in Scientific Publishing: Exploration of Researchers' Journeys from Draft to Publication. International Journal of Interactive Mobile Technologies (iJIM), 19(21), pp. 77-106. https://doi.org/10.3991/ijim.v19i21.56133
16. Awda, A. A. (2025). Podcasts and Their Impact on Arab Youth A Study of Diffusion and Social and Psychological Influences. lark, 17(4), 807-789. https://doi.org/10.31185/lark.4664
17. Bakshy, E., Messing, S., & Adamic, L. A. (2015). Exposure to ideologically diverse news and opinion on Facebook. Science, 348(6239), 1130-1132. https://doi.org/10.1126/science.aaa1160
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Published
2026-06-12
How to Cite
Rafa Jalal Almutlaq, Reem Mohammed Alghamdi, Shoug Muteb Almotaire, Rahaf abdullatif Alzahrani, Elham Mohammed Siddiq, & Prof. Marwa Zaki Tawfiq Zaki. (2026). Digital Media and its Role in Enhancing Awareness of the Trend Phenomenon: (Podcasts as a model). Journal of Arts, Literature, Humanities and Social Sciences, (131), 108-128. https://doi.org/10.33193/JALHSS.131.2026.1674
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Copyright (c) 2026 رفا جلال المطلق , ريم محمد الغامدي , شوق متعب المطيري , رهف عبداللطيف الزهراني , الهام محمد صديق , أ.د. مروة زكي توفيق زكي
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