Employing Blue Sadu in Graphic Design: an Applied Experience Using Gemini

Abstract

This paper explores the use of Blue Sadu in graphic design through the artificial intelligence tool Gemini. The study addresses a gap in the literature, namely the lack of applied research examining the potential of integrating this Saudi academic artistic trend into graphic design using AI technologies. The research adopted descriptive, analytical, and experimental methodologies and included a questionnaire administered to 66 participants. The findings showed that 77.3% of respondents had never heard of Blue Sadu, highlighting the need for further research on the subject.

In the practical component of the study, the researcher employed three prompts in Gemini, generating six graphic outputs that were subsequently used to produce a graphic film illustrating the journey of Blue Sadu from its heritage roots to its academic identity associated with the University of Jeddah, Saudi Vision 2030, and the Crown Prince’s statement, “Our ambitions reach the sky” (Saudi Press Agency, 2020).

The results demonstrated Gemini’s ability to interpret the visual vocabulary of Blue Sadu and transform it into graphic outputs while preserving its cultural and aesthetic essence. Furthermore, all participants who evaluated the designs agreed that they successfully conveyed the concepts of ambition and aspiration toward the sky, fully confirming the research hypothesis.