نموذج مقترح لمنصة إعلامية لتعزيز الوعي بثقافة الإلغاء في ضوء رأي الخبراء
الكلمات المفتاحية:
ثقافة الإلغاء، الإعلام الرقمي، المنصات الإعلامية، الوعي الرقمي
الملخص
هدف البحث الحالي إلى تقديم نموذج مقترح لمنصة إعلامية رقمية لتعزيز الوعي بثقافة الإلغاء في ضوء آراء الخبراء، وذلك في ظل تزايد حضور هذه الظاهرة في البيئات الرقمية وتأثيرها في السمعة العامة للأفراد والمؤسسات. واعتمد البحث على المنهج الوصفي من خلال استبانة وُجهت إلى عينة من الخبراء بلغ عددهم (60) خبيرًا، تضمنت خمسة محاور: فهم ظاهرة ثقافة الإلغاء، أثرها على السمعة العامة، دور المنصات الإعلامية في تعزيز الوعي بها، آليات الحد من آثارها، ومكونات النموذج الإعلامي المقترح. وأظهرت النتائج أن مستوى اتفاق الخبراء حول فهم الظاهرة جاء مرتفعًا بمتوسط كلي بلغ (4.05) ووزن نسبي (81.09%)، كما جاء أثر ثقافة الإلغاء على السمعة العامة بدرجة مرتفعة بمتوسط (3.96) ووزن نسبي (79.19%). وأكدت النتائج الدور المهم للمنصات الإعلامية في تشكيل الوعي بهذه الظاهرة بمتوسط (4.45) ووزن نسبي (88.89%). كما حظيت آليات الحد من آثار ثقافة الإلغاء بدرجة اتفاق مرتفعة جدًا بمتوسط (4.56) ووزن نسبي (91.13%)، وكذلك مكونات النموذج المقترح بمتوسط (4.57) ووزن نسبي (91.33%). وفي ضوء ذلك، تم تطوير منصة إعلامية رقمية بعنوان «تم الإلغاء»، تضم مقالات تحليلية، وحالات تطبيقية، وقصصًا وتجارب، ونقاشات تفاعلية، ومحتوى توعويًا، بما يسهم في تعزيز التفكير النقدي، والتحقق من المعلومات، والحوار المسؤول، والحد من الآثار السلبية لثقافة الإلغاء على السمعة العامة.
المراجع
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23. Kyriakou, C., Papaioannou, T., & Komodromos, M. (2023). Online criticism and cancel culture in digital marketing: A case study of audience perceptions of brand cancellation. International Journal of Technology Enhanced Learning, 15(4), 412-427. https://doi.org/10.1504/IJTEL.2023.133788
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25. Lewis, R., & Christin, A. (2022). Platform drama: “Cancel culture,” celebrity, and the struggle for accountability on YouTube. New Media & Society, 24(7), 1632-1656. https://doi.org/10.1177/14614448221099235
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27. Lim, J. S., Zhang, J., & Ren, B. (2025). Partisan responses to cancel culture on social media: hostile media effects on political behavior. Online Information Review, 50(1), 57-76. https://doi.org/10.1108/oir-02-2025-0130
28. Maurya, S. K., & Gupta, A. K. (2025). The Ethics of Cancel Culture and Public Accountability: Navigating Justice, Forgiveness, and Redemption. Studies in Humanities and Social Sciences (SH&SS), 31(2), 333-360. http://journal.iias.ac.in/ojs/index.php/shss/article/view/1655
29. Metzler, H., & Garcia, D. (2024). Social Drivers and Algorithmic Mechanisms on Digital Media. Perspectives on Psychological Science, 19(5), 735-748. https://doi.org/10.1177/17456916231185057
30. Milli, S., Carroll, M., Wang, Y., Pandey, S., Zhao, S., & Dragan, A. D. (2025). Engagement, user satisfaction, and the amplification of divisive content on social media. PNAS Nexus, 4(3), pgaf062. https://doi.org/10.1093/pnasnexus/pgaf062
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39. Ramsey-Soroghaye, B., Onalu, C., & Anyaegbu, P. (2023). Perceived Impact of Cancel Culture and the Mental Health Challenges Associated With the Aftermath: A Discourse for Social Workers in Nigeria. Journal of Social Service Research, 49(5), 595-606. https://doi.org/10.1080/01488376.2023.2254804
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4. Bagus, P., Daumann, F., & Follert, F. (2024). Microaggressions, cancel culture, safe spaces, and academic freedom: A private property rights argumentation. Business Ethics, the Environment & Responsibility, 33(3), 523-534. https://doi.org/10.1111/beer.12626
5. Biskamp, F., Glathe, J., & Hecker, H. (2026). What Are “The Boundaries of the Sayable”? A Social Theoretical Framework to Research the Boundaries of Public Speech. KZfSS Kölner Zeitschrift für Soziologie und Sozialpsychologie, 78(1), 87-113. https://doi.org/10.1007/s11577-025-01041-w
6. Broda, E., & Strömbäck, J. (2024). Misinformation, disinformation, and fake news: lessons from an interdisciplinary, systematic literature review. Annals of the International Communication Association, 48(2), 139-166. https://doi.org/10.1080/23808985.2024.2323736
7. Cho, H., Cannon, J., Lopez, R., & Li, W. (2024). Social media literacy: A conceptual framework. New Media & Society, 26(2), 941-960. https://doi.org/10.1177/14614448211068530
8. Driessen, S., & Harder, S. K. (2026). #WeGotYou: examining the intersections of believability, cancel culture, and fandom (in a not-cancel case). Social Semiotics, 36(2), 215-231. https://doi.org/10.1080/10350330.2026.2617361
9. Farries, E., Kerrigan, P., & Siapera, E. (2025). Introduction to the special issue: The Platformization of Cancel Culture. Television & New Media, 26(1), 3-16. https://doi.org/10.1177/15274764241277469
10. Fournier-Tombs, E. (2020). Book Review: Twitter and tear gas: The power and fragility of networked protest. Convergence, 26(5-6), 1417-1419. https://doi.org/10.1177/1354856520923965
11. Fuchs, C. (2012). Some Reflections on Manuel Castells’ Book" Networks of Outrage and Hope. Social Movements in the Internet Age". tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society, 10(2), 775-797.
12. Geusens, F., Ouvrein, G., & Remen, S. (2026). #Cancelled: A qualitative content analysis of cancel culture in the YouTube beauty community. The Social Science Journal, 63(3), 957-973. https://doi.org/10.1080/03623319.2023.2175150
13. Greig, M. A., & Hogg, R. C. (2025). ‘Unfollow Them!’: The Role of Morality‐and Emotion‐Related Factors in the Cancelling Process. Human Behavior and Emerging Technologies, 2025(1), 7144903. https://doi.org/10.1155/hbe2/7144903
14. Hariyanto, I., Hamid, I., & Putrawan, A. D. (2025). Cancel Culture: Legal And Public Policy Challenges in The Digital Age. Sociología y tecnociencia, 15(1), 154-175.
15. Haug, M., Maier, C., Gewald, H., & Weitzel, T. (2025). Supporting opinions to fit in: a spiral of silence-theoretic explanation for establishing echo chambers and filter bubbles on social media. Internet Research, 35(7), 30-51. https://doi.org/10.1108/INTR-03-2024-0413
16. Heiss, R., Nanz, A., & Matthes, J. (2023). Social media information literacy: Conceptualization and associations with information overload, news avoidance and conspiracy mentality. Computers in Human Behavior, 148, 107908. https://doi.org/10.1016/j.chb.2023.107908
17. Htwe, T. M. (2026). Moralizing politics in the digital age: cancel culture, reactive attitudes, and democratic deliberation in Myanmar after the 2021 coup. Contemporary Politics, 1-17. https://doi.org/10.1080/13569775.2026.2672928
18. Ibrahim, H. O., Al-Hafdi, F. S., & Alhalafawy, W. S. (2024). Ethnographic Insights of Educational Digital Life Behaviours: A Study of Affluent Schools. Journal of Ecohumanism, 3(7), 4413-4428. https://doi.org/10.62754/joe.v3i7.4556
19. Jaafar, G. B., & Herna, H. (2024). The Impact of Media in Cancel Culture Phenomenon. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 8(2), 382-390. https://doi.org/10.25008/jkiski.v8i2.893
20. Kaul, A., Chaudhri, V., Cherian, D., Freberg, K., Mishra, S., Kumar, R., Pridmore, J., Lee, S. Y., Rana, N., Majmudar, U., & Carroll, C. E. (2015). Social Media: The New Mantra for Managing Reputation. Vikalpa, 40(4), 455-491. https://doi.org/10.1177/0256090915618029
21. Kingston, P. (2024). Crisis Response Strategies in Online Reputation Management. International Journal of Public Relation and Communication, 1(1), 38 – 49. https://forthworthjournals.org/journals/index.php/IJPRC/article/view/59
22. Koh, S. A. (2022). " Cancel Culture" and Criminal Justice. Hastings LJ, 74, 79.
23. Kyriakou, C., Papaioannou, T., & Komodromos, M. (2023). Online criticism and cancel culture in digital marketing: A case study of audience perceptions of brand cancellation. International Journal of Technology Enhanced Learning, 15(4), 412-427. https://doi.org/10.1504/IJTEL.2023.133788
24. Lee, J., & Abidin, C. (2024). Backdoor advertising scandals, Yingyeo culture, and cancel culture among YouTube Influencers in South Korea. New Media & Society, 26(1), 405-425. https://doi.org/10.1177/14614448211061829
25. Lewis, R., & Christin, A. (2022). Platform drama: “Cancel culture,” celebrity, and the struggle for accountability on YouTube. New Media & Society, 24(7), 1632-1656. https://doi.org/10.1177/14614448221099235
26. Liao, C. H. (2023). Exploring the Influence of Public Perception of Mass Media Usage and Attitudes towards Mass Media News on Altruistic Behavior. Behav Sci (Basel), 13(8). https://doi.org/10.3390/bs13080621
27. Lim, J. S., Zhang, J., & Ren, B. (2025). Partisan responses to cancel culture on social media: hostile media effects on political behavior. Online Information Review, 50(1), 57-76. https://doi.org/10.1108/oir-02-2025-0130
28. Maurya, S. K., & Gupta, A. K. (2025). The Ethics of Cancel Culture and Public Accountability: Navigating Justice, Forgiveness, and Redemption. Studies in Humanities and Social Sciences (SH&SS), 31(2), 333-360. http://journal.iias.ac.in/ojs/index.php/shss/article/view/1655
29. Metzler, H., & Garcia, D. (2024). Social Drivers and Algorithmic Mechanisms on Digital Media. Perspectives on Psychological Science, 19(5), 735-748. https://doi.org/10.1177/17456916231185057
30. Milli, S., Carroll, M., Wang, Y., Pandey, S., Zhao, S., & Dragan, A. D. (2025). Engagement, user satisfaction, and the amplification of divisive content on social media. PNAS Nexus, 4(3), pgaf062. https://doi.org/10.1093/pnasnexus/pgaf062
31. Morrison, H. (2024). Preserving employee rights in the era of cancel culture. ABA Journal of Labor & Employment Law, 38(1), 107-129.
32. Mueller, T. S. (2026). Blame, then shame? Psychological predictors in cancel culture behavior. The Social Science Journal, 63(2), 876-889. https://doi.org/10.1080/03623319.2021.1949552
33. Neuwirth, R. J. (2023). Equality in view of political correctness, cancel culture and other oxymora. International Journal of Legal Discourse, 8(1), 1-29.
34. Ng, E. (2020). No Grand Pronouncements Here...: Reflections on Cancel Culture and Digital Media Participation. Television & New Media, 21(6), 621-627. https://doi.org/10.1177/1527476420918828
35. Nielsen, R. K., & Fletcher, R. (2023). Comparing the platformization of news media systems: A cross-country analysis. European Journal of Communication, 38(5), 484-499. https://doi.org/10.1177/02673231231189043
36. Nkrumah, D. (2024). Managing Online Reputation in the Age of Cancel Culture. Journal of Public Relations, 2, 25-37. https://doi.org/10.47941/jpr.1696
37. Norris, P. (2023). Cancel Culture: Myth or Reality? Political Studies, 71(1), 145-174. https://doi.org/10.1177/00323217211037023
38. Phelan, S. (2025). Seven theses about the so-called culture war(s) (or some fragmentary notes on ‘cancel culture’). Cultural Studies, 39(1), 63-88. https://doi.org/10.1080/09502386.2023.2199309
39. Ramsey-Soroghaye, B., Onalu, C., & Anyaegbu, P. (2023). Perceived Impact of Cancel Culture and the Mental Health Challenges Associated With the Aftermath: A Discourse for Social Workers in Nigeria. Journal of Social Service Research, 49(5), 595-606. https://doi.org/10.1080/01488376.2023.2254804
40. Rathje, S., Robertson, C., Brady, W. J., & Van Bavel, J. J. (2024). People Think That Social Media Platforms Do (but Should Not) Amplify Divisive Content. Perspect Psychol Sci, 19(5), 781-795. https://doi.org/10.1177/17456916231190392
41. Ross, L. J. (2025). Calling in: How to start making change with those you'd rather cancel. Simon and Schuster.
42. Sailofsky, D. (2022). Masculinity, cancel culture and woke capitalism: Exploring Twitter response to Brendan Leipsic’s leaked conversation. International Review for the Sociology of Sport, 57(5), 734-757. https://doi.org/10.1177/10126902211039768
43. Saldanha, N., Mulye, R., & Rahman, K. (2023). Cancel culture and the consumer: A strategic marketing perspective. Journal of Strategic Marketing, 31(5), 1071-1086. https://doi.org/10.1080/0965254X.2022.2040577
44. Saleem, R. Y., Zaki, M. Z., & Alhalafawy, W. S. (2024). Improving awareness of foreign domestic workers during the COVID-19 pandemic using infographics: An experience during the crisis. Journal of Infrastructure, Policy and Development, 8(5), 4157. https://doi.org/10.24294/jipd.v8i5.4157
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منشور
2026-06-12
كيفية الاقتباس
شذى سليم السفري, وسن وائل النجار, رغد محمود ابوجبل, نجلاء علي الحاتمي, شيماء يحيى أحمد الفقيه, & أ.د. مروة زكي توفيق زكي. (2026). نموذج مقترح لمنصة إعلامية لتعزيز الوعي بثقافة الإلغاء في ضوء رأي الخبراء. Journal of Arts, Literature, Humanities and Social Sciences, (131), 129-152. https://doi.org/10.33193/JALHSS.131.2026.1675
إصدار
القسم
المقالات
الحقوق الفكرية (c) 2026 شذى سليم السفري , وسن وائل النجار , رغد محمود ابوجبل , نجلاء علي الحاتمي , شيماء يحيى أحمد الفقيه , أ.د. مروة زكي توفيق زكي
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