Unfamiliarity in Contemporary Art Exhibitions

)Imagine Picasso as a Model)

Abstract

The contemporary art exhibition is no longer confined to traditional walls and halls. Rather, it has become a renewed space that employs technology and experimentation, offering visitors an integrated sensory experience that stimulates emotions and defies expectations. This current study, titled "Unfamiliarity in Contemporary Art Exhibitions: "Imagine Picasso" as a Model," aims to identify unfamiliarity in the contemporary art exhibition "Imagine Picasso." To achieve this, the descriptive-analytical approach was used, given its distinctive methods and techniques that are appropriate for the current study. This approach addresses the theoretical framework, which includes a study of contemporary art exhibitions and the "Imagine Picasso" exhibition. It also sheds light on unfamiliarity in contemporary art exhibitions by examining the "Imagine Picasso" exhibition as a model. This was achieved by reviewing a variety of literature related to the current study. Several findings revealed that contemporary art exhibitions embrace the concept of "unfamiliarity," which aims to present unconventional artistic experiences. Modern technologies, such as sound and light projections, have enhanced the liveliness of artworks and the realism of their depicted characters. Contemporary art exhibitions are reshaping the interactive relationship between the visitor and the artwork using diverse technological techniques. The "unfamiliar" strategy in contemporary art exhibitions, such as the "Imagining Picasso" exhibition, has also helped re-read the artist's works in an innovative way that goes beyond the traditional silent approach. The study reached several recommendations: conducting more studies and specialized research in the field of contemporary art exhibitions to highlight their pivotal role in developing and renewing artistic display methods; encouraging interest in employing modern technologies in contemporary art exhibitions to create unique and unconventional artistic experiences that break the rigidity of familiar methods and infuse artworks with vitality; and developing interactive art exhibitions as a tool for spreading visual culture by connecting art with the public.